Over the weekend am heading over to Singapore for LTE – Asia where i am giving a keynote, chairing the Signaling day event, chairing a couple of tracks, and moderating a couple of panels – all in a couple of days. It will be fun and am looking forward to engaging with my colleagues across the pacific.

As you can see below it is a fun agenda and am looking forward to it.

08.50 Chairman’s Welcome
Chetan Sharma, Founder & President, Chetan Sharma Consulting, USA

09.00 APAC Signaling Market Overview
o How are vendors addressing the Diameter Signaling need?
o How are they positioning themselves and differentiating themselves?
o What are the demands for signaling solutions and how are operators addressing this need?
Chetan Sharma, Founder & President, Chetan Sharma Consulting, USA

11.45 Panel Discussion: When is the right time and what is the right way to deploy Diameter signaling solutions?
o Is it right to roll out a signaling product at the start of a commercial deployment of an LTE network?
o How much signaling traffic can be accommodated before the investment in a solution is essential?
o Is it necessary to have a standalone solution, independent of other network equipment?
o What is the difference between deployment of Diameter and legacy signaling solutions?
Jason Emery, Director Product Management, Tekelec
Sadayuki Abeta, Director, Radio Access Network Department, NTT Docomo, Japan
Peter Nas, Senior Solution Architect, F5 Traffix

Sept 18th

Track 3 ‐ Service Provision & 3rd Party Collaboration
Chaired By: Chetan Sharma, Founder & President, Chetan Sharma Consulting, USA
12.10 Empowering Broadband Business Innovation – is your OSS/BSS holding back your business growth and stifling innovation?
‐ Enable customer experience management
‐ Enable broadband service innovation and monetization
‐ Enable business efficiency and agility
Tom Darell, Regional Head of OSS‐BSS, South East Asia & Oceania, Ericsson

12.30 Operator partnerships with internet players / OTT
‐ Revenue sharing models and options
‐ Who really ‘owns’ the customer in these scenarios?
‐ Improving the end‐user experience through operators / OTT partnerships

Ian Chin, COO, BesTV, China
12.50 Efficient collaboration and revenue sharing
models between OTT Content Providers and Operators
‐ Partnering with OTT players to monetize traffic and improve the user experience
‐ Challenges to operators looking to provide independent end‐to‐end services
‐ Revenue sharing models and market differentiation strategies
Jay Klein, CTO, Allot Communication
13.10 LGU+’s LTE go‐to‐market strategy
‐ Raising the ARPU and gaining more than 100% share in net‐additional subscribers
‐ Changing the LTE brand preference from 3rd to 1st in the market ‐ Leveraging the world‐first nation‐wide LTE coverage & only HD mobile TV service in Korea
‐ Drastic data plan & promotional offer

Hojoon Lee, General Manager, LG U+, South Korea

14.30 Panel Discussion: Monetisation of apps & OTT
‐ How can operators monetize the rapidly expanding application industry?
‐ Which OTT services will be the biggest revenue (and traffic) drivers?
‐ Examining the advertising opportunity – target marketing to drive revenues
Moderator: Zoran Vasiljev, Managing Partner, Peppers & Rogers Group, Singapore
Chaminda Senewiratne, Head of Data and Broadband Services, Vodafone, Fiji
Michel Guiragossian, Senior Marketing Manager, Subscription Payment, Gemalto
Jason Emery, Director Product Management, Tekelec
Bala Venkat, Sales Director (South East Asia),

The Now Factory
15.00 Service differentiation
‐ Improving end user QoS with a fresh outlook to entertainment and gaming services
‐ Which services over LTE will improve the user experience and reduce churn?
‐ How to increase revenues off the back of service differentiation
‐ Is it possible to charge content providers / OTTs rather than the end user?
Yijing Brentano, Vice President, International
Markets, Sprint
15.20 Applications / social media management ‐ Handling everything being ‘applified’
‐ Huge consumers of signaling & data traffic
‐ Impacts on network quality
Guillaume Le Mener, Director, Globel Product Marketing, Tektronix Communications
15.40 Networking Refreshment Break
16.40 Panel Discussion: Video provision over mobile networks in APAC – driving data usage while increasing returns
‐ Each user on average uses 5x more video data over LTE networks
‐ Content providers – their role in network development
‐ Optimising the mobile video experience
‐ Dumb pipe or content owner? Analysing the various business model options
Debashis Panigrahi, Chief Software
Engineer, R&D, Allot Communication
Hojoon Lee, General Manager, LG U+, South Korea
David Williams PhD, Partner and Lead Digital
Strategist, AsiaDigitalMojo, Hong Kong