IJMM or International Journal of Mobile Marketing is the only major on Mobile Advertising and Marketing. We (co-authors of the Mobile Advertising book) submitted part of one of our chapters as an article for the Jun 08 issue and it got accepted. We choose the piece on “A Five Point Measurement Framework for Mobile Advertising.” For those of you who have read the book or attended one of our presentations on the book tour this year will know our emphasis on Reach, Engagement, Targeting, Viral, and Transactions as the fundamental metrics for thinking about Mobile Advertising. Many companies have adopted the framework in the products and campaign design.
Thanks to Michael Hanley and Michael Becker for putting together the issue and for inviting us to contribute. The press release on the issue is here.
More info on IJMM here.
Featured articles include:
Featured articles include:
- A Five Point Measurement Framework for Mobile Advertising
- Understanding and Implementing Mobile Social Advertising
- Breaking Free from ‘Dotcom’ Thinking in a Mobile World
- Mobile Marketing: From Marketing Strategy to Mobile Marketing Campaign Implementation
- Mobile Research in Marketing: Design and Implementation Issues
Another piece on measurement from our book that was published by the Milestone Group.