Mobile Video Advertising May 28, 2010
Posted by chetan in : Mobile Advertising, Mobile Applications, Mobile Content, Mobile Ecosystem, Mobile TV, Mobile Traffic , trackbackRhythm New Media released some interesting stats today and I had a chance to catch-up with Ujjal Kohli, CEO of Rhythm about the various trends.
What’s fascinating is that mobile video usage is spread throughout the day, meaning mobile plays a nice compliment to regular TV.
Wi-Fi plays a crucial role
People are watching quite a bit of video
and most interestingly, the completion rate is significantly high (compared to TV)
Source: All data Copyright, 2010, Rhythm New Media
As the devices get better and better, video consumption is growing because the quality of content is increasing manifold. This leads to higher viewing time which leads to higher ad dollars, you see where i am going. Thanks to Rhythm for making the data available.
Comments»
chetan - interesting comments.
question on the graph titled “video viewing spread through day” - how is this being measured? are there any time zone/market effects here?
[...] effet, suite à une récente étude menée par la régie publicitaire mobile américaine Rhythm New Media, les vidéos sur le mobile [...]