The impact of Connected Devices April 16, 2010
Posted by chetan in : US Wireless Market , trackbackMillennial Media released its mobilemix device index this morning and something jumped out for me and that is the % share of the connected devices.
Pretty soon it will eclipse feature phones and give smartphone run for its money. Tremendous impact on how advertising is done and thought about
i will have more on this in the future
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[...] The impact of Connected Devices [...]
[...] In terms of type of device, the majority of ad impressions took place on smart phones (45%), with Feature Phones seeing 34% of ad impressions, and Connected Devices, like the iPad, seeing 21% of impressions. Apple’s OS remains the leading OS on Millennial’s network with 70 percent share of Smartphone impressions. While Apple represented 40% of overall network impressions in March (top slot for the 6th consecutive month) Manufacturers supporting Android enabled devices represented over 50% of the Top 15 Manufacturers. From: http://techcrunch.com/2010/04/16/millennial-media-android-ad-impressions-rise-72-percent-from-february-to-march/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+Techcrunch+(TechCrunch) and http://www.chetansharma.com/blog/2010/04/16/the-impact-of-connected-devices/ [...]