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Now it’s Nokia’s turn December 2, 2008

Posted by chetan in : 3G, 4G, AORTA, Carriers, Devices, Worldwide Wireless Market , trackback

to challenge its friendly rival - the iPhone with N97. The device looks pretty sharp and easy to use. it is sleek and appealing. The problem might be the price of the device - currently at almost $700 w/o subsidies. We know that $200 is the bar set by iPhone and other smartphones have been in the same range ever since. Even with subsidies, N97 will probably be in the $300-$400 range, not a mass-market price. Will it meet the fate of the Nokia Communicator or will Nokia throw in some subsidy dollars to bring the device down to the competing levels.

Also, Nokia as usual will be targeting Europe first and US probably won’t see the device until 12-18 months later, clearly a missed opportunity. They need to learn from Apple how to launch devices and capture the buzz and momentum. N97 looks like a serious challenge thus far to iPhone but other factors might thwart its success.

More on the launch here

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