Dolce and Gabbana’s Ad campaign on Nokia’s Ad network August 4, 2008
Posted by chetan in : European Wireless Market, Mobile Advertising, Mobile Applications, Mobile Content, Mobile Ecosystem , add a comment
Italy’s leading luxury brand Dolce&Gabbana did a campaign for the Male Fashion show in Italy in June on Nokia’s Ad network. The goal was to increase awareness with a viral campaign. It received CTRs of almost 10% over a 2 week period.
As part of the campaign, Dolce & Gabbana developed a game called Dee&Gee. The Nokia Interactive Advertising Solutions team created banner ads that ran on the Nokia Media Network and led consumers to a D&G mobile website where they could download the game to their handset, view the D&G catalog and download D&G-branded wallpaper.
It is one of the first mobile campaigns run by a top fashion brand.
Mobilize by GigaOM
Posted by chetan in : Speaking Engagements , add a commentOm Malik and Surj Patel of GigaOM are organizing a pretty good event focused on mobile with an excellent line of speakers. The event called Mobilize is going to be held on Sept 18th in San Francisco. There is a $200 discount (on $595 standard ticket) until Aug 15th.
Topics to be discussed
Keynote speakers include
Disclosure: I am involved as an advisor.
Hope you can make it. It will worth your while.
COM #135
Posted by chetan in : US Wireless Market , add a commentis over at Mobile Point View by Paul Ruppert. An excellent collection of posts from around the web. Paul, thanks for the mention and for the book plug 
Bellagio Presentation
Posted by chetan in : 3G, ARPU, BRIC, Carriers, European Wireless Market, Indian Wireless Market, Intellectual Property, Japan Wireless Market, Location Based Services, Mobile Advertising, Mobile Applications, Mobile Content, Mobile Ecosystem, Mobile Search, US Wireless Market, Wireless Value Chain, Worldwide Wireless Market , add a commentAll eyes are set on Beijing Olympics August 3, 2008
Posted by chetan in : Worldwide Wireless Market , add a comment
When I was in Beijing last year, construction was going at a feverish pace. A new building seemed to emerge out of nowhere everyday. It is going to be a historical Olympics and while the controversies abound, looking forward to athletes in their prime and a few new world records.
Best wishes to our clients and friends in China.
eHealth Connection heads into the final week
Posted by chetan in : Worldwide Wireless Market , add a commentThe third week at eHealth Connection conference in Bellagio, Italy ended with some keynote speeches -
Week Three Closing Address, eMRS Part 1
Chris Seebregts, Technology Manager, Medical Research Council
Andrew Kanter, Health Information Systems, Columbia University, Earth Institute
Week Three Closing Address, eMRS Part 2
Paul Biondich, Associate Director of Decision Sciences, Regenstrief Institute
Week Three Closing Address, eMRS Part 3
Tim Elwell, Vice President, Misys Open Source Solutions
Week Three Closing Address, mHealth
Hector Gallardo-Rincon, Director of Health Solution, Carso Health Institute
The final week of this unprecedented conference being organized by The Rockefeller foundation is starting tomorrow. The focus will be “National eHealth Policies” and “Unlocking the eHealth Markets.”
I will have some more thoughts on Mobile and Health later on but it baffles me that the health care industry hasn’t done more to leverage mobile.
Happy August August 1, 2008
Posted by chetan in : US Wireless Market , add a commentand happy weekend.
