Dolce and Gabbana’s Ad campaign on Nokia’s Ad network August 4, 2008
Posted by chetan in : European Wireless Market, Mobile Advertising, Mobile Applications, Mobile Content, Mobile Ecosystem , trackback
Italy’s leading luxury brand Dolce&Gabbana did a campaign for the Male Fashion show in Italy in June on Nokia’s Ad network. The goal was to increase awareness with a viral campaign. It received CTRs of almost 10% over a 2 week period.
As part of the campaign, Dolce & Gabbana developed a game called ‘’Dee&Gee.” The Nokia Interactive Advertising Solutions team created banner ads that ran on the Nokia Media Network and led consumers to a D&G mobile website where they could download the game to their handset, view the D&G catalog and download D&G-branded wallpaper.
It is one of the first mobile campaigns run by a top fashion brand.
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