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International Journal of Mobile Marketing is out July 31, 2008

Posted by chetan in : Mobile Advertising , trackback


Got my copy of the IJMM and I must say it is very well done.

Designed to provide information on the mobile channel and its use for marketing, it includes 10 articles from academics, industry experts, thought leaders and global contributors. The fifth installment focuses on the development of a better understanding of the who, how and why of mobile marketing.

Featured articles include:

IJMM is published twice a year so if you are interested in writing for the journal, let me know, Dec 08 issue is coming. More details here.


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