New Paper: Mobile Services Evolution 2008-2018 July 11, 2008
Posted by chetan in : 3G, AORTA, ARPU, BRIC, CTIA, Carriers, Intellectual Property, Japan Wireless Market, MVNO, Mobile Advertising, Mobile Applications, Mobile Content, Mobile Ecosystem, Smart Phones, Speaking Engagements, US Wireless Market, Wi-Fi, WiMax, Wireless Value Chain, Worldwide Wireless Market , trackbackMobile Services Evolution 2008-2018
Bellagio, Italy. July 13 - Aug 1, 2008
| This project has been made possible by the generous funding from THE UNITED NATIONS FOUNDATION
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http://www.chetansharma.com/UNF-MobileServicesEvolution.htm
This weekend in Bellagio, Italy begins a 4 week long dialogue on the subject of eHealth. The Conference - Making the eHealth Connection: Global Partnerships, Local solutions is being organized by the eminent Rockefeller Foundation. It will bring in experts and organizations from around the world to discuss, share, develop, agree on solutions going forward. Each week deals with a different nuance of the eHealth framework. This will allow for an in-depth study and discussion. Full conference info here.
Week 3 deals with mHealth and Mobile Telemedicine being organized by The UN Foundation, Vodafone Group Foundation, and the Telemedicine Society of India. As part of this conference The Rockefeller Foundation and its partners have released a series of white papers on various subjects. I was asked by The UN Foundation to look into the potential Mobile Services Evolution going forward and how a platform could be developed that will enable a number of applications focused on enterprise, health, public safety and associated sub-segments. While it is difficult to predict with any precision what might happen 10 years from now, one can try to understand the evolution of technologies, business models and their interrelated ecosystems and see the impact on various vertical segments where we use technology to solve some basic problems. Most of the time, technology itself doesn’t cut it, it requires partnerships, collapsing of the bureaucracy, innovative funding means, and just the burning desire to make a difference that matter the most. I strongly believe in Mobile’s central role in a number of social and public services. Mobile Services Evolution 2008-2018 is a small effort to forward that discussion.
Abstract
Over the last 10 years, the progress made in the global mobile industry has been truly stunning. Mobile device ownership has gone from being a luxury item to necessity as the feverish rate of adoption has spread mobile technologies into every corner of the world. As we look into the next 10 years, it is certain that the mobile phone will be used for much more than just voice communications. There is an opportunity for private institutions and public enterprises to build a vision of cohesive mobile services platform that enables and engages the masses to both fundamentally enhance the quality of their daily existence as well as lead to new opportunities globally. This paper takes a look at the potential evolution of mobile technology and services over the course of the next 10 years and discusses an M-Services framework for building and deploying diverse mobile services. The paper also looks into the challenges of such an endeavor and steps that will be needed to achieve the vision.
Table of Content
| Abstract | 3 |
| Introduction | 4 |
| Mobile device: The Remote control of our lives | 5 |
| Mobile Technology Evolution 2008-2018 | 7 |
| Deployment and adoption of mobile technologies in the developing countries | 9 |
| Mobile Services Platform | 10 |
| What does it take to make it happen? | 15 |
| Conclusions and Recommendations | 18 |
Thanks to THE UNITED NATIONS FOUNDATION for making this work possible. I will be presenting the paper at the conference later this month.
Your feedback is always welcome.
Thanks
Chetan Sharma
Comments»
[...] Writing for Carnival of the Mobilists this week, Mippen.com host Scott Beaumont demonstrated the synergy of ideas that are changing mobile matters and rapidly bringing them forward to new cultural and commercial dominance. This bit from Carnival #132 links mobile medical at the UN and via YouTube: It was not that long ago that there was a stigma attached to using a mobile phone and it seemed to take some markets a long time to reach critical mass (UK, US and France for example), yet the impact of mobile technology can be far-reaching indeed. Take a look at this United Nations Foundation paper examining how mobile can be used to advance health care, particularly in the developing world. [...]
[...] We have been getting terrific reviews of our Mobile Evolution paper that we did for the UN Foundation. Always good to hear that. Tomi Ahonen, author of five best selling books on mobile including his ground-breaking “Communities Dominate Brands” wrote I received a nice link from our friend Chetan Sharma (whose book Mobile Advertising is brilliant). Chetan did a report for United Nations Foundation around mobile in e-health. The document is good on three levels. First, it is free, thanks to the UN’s grant. Secondly, it discusses the next 10 years of mobile in a very good way, regardless of whether you are interested in e-health. And thirdly, it does look very specifically at e-health issues as well, towards the end of the paper. A great document, worth reading, with lots of insights and good data from today, with very realistic projections and forecasts for the next 10 years. Thanks Chetan! [...]