Tracking the AORTA evolution
Got my first copy on Friday.
[...] Wireless expert Chetan Sharma’s new book is out. Look forward to reading it. It is co-authored by Joe Herzog and Victor Melfi and is published by John Wiley. Joe Herzog is the Senior Director, Search Products, InfoSpace. Victor Melfi is the Chief Strategy Officer and Senior Vice President, VoiceBox Technologies. You can check out the Table of Contents and even download the first chapter here. You can buy the book here - Amazon has a special deal on it. [...]
Thanks very much. Hope you find it useful.
Congratulations. I am a long time reader and would like to buy a signed copy — is that possible?
if we can figure out the shipping, will be happy to do it.
One question - why the book is titled “MOBILE marketing - supercharge your brand in the exploding WIRELESS market”?
Wireless is a subset of mobility and therefore the title sounds a bit peculiar…
But still, looking forward reading the book after doing mobile marketing for the past 12 years;)