Mobile Advertising Book: Chapter 1 is online February 23, 2008
Posted by chetan in : Mobile Advertising , trackbackChapter 1 is online now. It is about the history of advertising starting from the Greek’s Agra. We wanted to understand how the medium has evolved over the centuries and how can we apply what we learn to mobile advertising.
Have also posted the Full Table of Contents so you can have a sense of what’s covered inside each of the chapters.
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