Mobile Advertising Book: Preface and Foreword February 15, 2008
Posted by chetan in : Mobile Advertising , trackbackI have posted the preface and foreword of the book here and here.
As I mentioned before, foreword is written by Greg Stuart who ran IAB during its heydays and guided the industry through tremendous growth in online advertising. He is also the co-author of highly acclaimed “What Sticks? Why Most Advertising Fails and How to Guarantee Yours Succeeds” and serves on boards of several startups like Zumobi, Adify, AdInfuse, and several more.
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