"You Don’t Understand Our Audience" December 31, 2007
Posted by chetan in : US Wireless Market , trackbackJohn Hockenberry of MIT Media Lab wrote a riveting essay “You don’t understand our audience, What I learned about network television at Dateline NBC” on his time at NBC Dateline (appears in Jan/Feb 08 issue of MIT Technology Review). A fascinating look at how news is presented to the masses.
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