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Google planning for FCC auction? November 16, 2007

Posted by chetan in : US Wireless Market , trackback

WSJ is reporting that Google is seriously considering bidding for the 700 MHz spectrum with the deadline to declare intent approaching (Dec 3). I remain skeptical if Google’s strategy to bid and acquire the spectrum is the right strategy for the company. They might end up funding Clearwire which makes sense but i just don’t see Google being an operator. Who is going to take the customer care calls? Eric? If the end goal is to get advertising revenues on mobile, i am not sure if this is the right tactic for them.

This effort pulls them away from their core expertise and will keep the management on their toes + it is a very regional strategy vs. a global strategy. There are a number of other hurdles and am not sure if Google has thought them through.

WSJ also reports “Google, meanwhile, already is running a test version of an advanced wireless network at its Mountain View, Calif., headquarters, gaining operating experience that could come in handy if it wins the spectrum and decides to run a full-scale national mobile carrier, according to people familiar with the matter.”

I don’t know who these “people familiar with the matter” are but they clearly have no idea about what they are talking about. WiFi network equivalent to a cellular network. Puleezee.

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