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Mobile Advertising Book Update October 12, 2007

Posted by chetan in : Mobile Advertising , trackback

After a frantic summer, things have been quiet on the Mobile Advertising book front except for working with reviewers to gather feedback which has been great thus far. We will be sharing some of that in the next 2-3 months. The manuscript is currently being reviewed by editors of John Wiley and we are expecting it back for our final review and approval in the next month of so.

Having spent so much time on the subject this year, will be looking for some new strategies and startups in this space at CTIA. If you have a unique value proposition, would love to hear from you.

Comments»

1. Michael Becker - October 13, 2007

Hi Chetan,

Looking forward to reading your book when it comes up. I’d very much like to meet you at CTIA, I’m the EVP of Business Development for iLoop Mobile, Inc. A mobile marketing software solutions platform provider that has luanched an ASP solution that enables brands and marketers with the capability to self-administer and launch compelling mobile marketing/advertising solutions easily and quickly. You should swing by and see us.

Best,

Michael