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Microsoft buys Aquantive May 18, 2007

Posted by chetan in : US Wireless Market , trackback

In a bid to boost its presence in advertising, Microsoft said that it will pay $6 billion to acquire Aquantive, a digital marketing and services company.

Google, your turn.

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1. Microsoft to Acquire Advertising Platform aQuantive - Search Engine Marketing Expert - Press Releases for Websites - May 18, 2007

[...] There are a lot of other sites talking about the Microsoft aQuantive deal: Microsoft To Acquire Online Marketing Firm aQuantive For $6 Billion Microsoft Pays $6 billion for aQuantive Microsoft to purchase aQuantive for $6 billion Microsoft pays 85% premimum for Aquantive Microsoft buys Aquantive Microsoft Buys aQuantive for $6 Billion Microsoft to buy Aquantive for $6 billion Now its Microsoft’s turn - Aquantive goes for $6 billion [...]

2. Deepak Sharma - May 21, 2007

“Google, your turn.” - Google already had a headstart with $US3.1 billion buy of DoubleClick. Yahoo in turn was also ahead by buying Right Media (online ad auction network in late April) for $US680 million. Microsoft was said to have been eyeing 24/7 Real Media which was bought by WPP Group (a day before MSFT bought aQuantive) for $US649 milion. So that puts MSFT last in this race. But then there are others like ValueClick still on the block (http://www.paidcontent.org/entry/419-msft-aquan-the-indies-left-standing-valueclick-viewpoint-tacoda-eyeblas/).