Mobile Advertising Book: First chapter done April 24, 2007
Posted by chetan in : AORTA, 3G, Mobile Advertising, US Wireless Market, Mobile Content, Indian Wireless market, ARPU, Japan wireless market, European wireless market, Mobile Applications, Worldwide Wireless Market, Wireless Value Chain, 4G , trackbackPhew! Things are getting into motion. Wrapped up my first chapter that deals with the overview of the wireless data industry worldwide, looking at stats and trends, and specific regional issues and trends. The DRAFT TOC is
Global Wireless Markets Overview
- Macro Trends
- Massive growth
- Move from voice to data
- Pressure on voice ARPU
- Data as a major revenue source
- Europe
- North America
- Korea and Japan
- China and India
- Rest of the World
- Devices – Life’s new remote control
- What to expect in the next few years
Would love to hear what you would like to see in this chapter, any suggestions or thoughts are much appreciated. Have also lined up some really great interviews over the course of next few months starting this week. Have dug deep into Mobile TV advertising models and the trends out of Japan and Korea. Will be reporting bits and pieces as time goes along.
Comments»
When I model a business, I have found that mobile data plan adoption (HTTP more than SMS) is usually the single biggest limiting factor. I think its worthwhile to talk about trends on a regional basis (adoption, AYCE price points, etc.)
Thanks Ted. I do discuss some of these regional trends in the sub sections. Your comment about mobile data plan adoption is right on.