Mobile Advertising - Technical Challenges and Business Opportunities April 6, 2007
Posted by chetan in : Mobile Advertising , trackbackKosar Jaff from Google will be joining our panel
Kosar Jaff is an Engineering Manager at Google’s Kirkland office and leads the Mobile engineering efforts there. Prior to Google, Kosar worked at Intel, WebTV, and Microsoft in various engineering and management roles over the course of 20 years.
I am looking forward to the discussion.
Comments»
Can anyone tell me the economics of the following WAP advertising deal? Who gets paid what and how’s all the financing broken down?
- “The Mercedes Benz banner on Car and Driver’s site does little more than name its C-Class brand and invite me to click for more. My usual response to such anti-creative is to overlook it. If a nondescript brand name and imperceptible car image is the best the advertiser can do, I figure in that nanosecond of a response window, then how interesting could it get on the other end of a click? In this case, however, the ad lands me on a smart micro-site. Following the good aesthetic sense of Car and Driver’s own mobile site, the page leads with a full screen image of the car itself. Like a lot of landing pages I tried lately, there seems to be more text than there should be for the platform. In this case the copy spends two paragraphs telling me the car line is “new.” The best parts of the micro-site are the links to a click-to-call number, more images and a sign-up for alerts and MB’s Insider program. It seems to me the MB landing page is almost-mobile. The copy is not efficient enough to merit a two-screen scroll, but I like its use of images and the immediate options to connect with the manufacturer. Some kind of dealer locater would seem a logical addition, however. The strongest aspect of the MB landing page is that it works to make both a brand and direct-marketing connection at once. “
Tim,
We will be dealing with this in our book in some detail.
Thanks
Chetan
[...] I am prepping for the mobile advertising panel tomorrow that involves [...]
[...] (Bios here) [...]