New mobile features boost calls to customer service July 26, 2006
Posted by Chetan in : AORTA, Carriers, Mobile Usability, Mobile Ecosystem , trackbackHere is an interesting study that highlights the dilemma for carriers. Most of the players in the content and application ecosystem don’t appreciate that. If the application, however good it might be is likely to increase the customer care calls, it will get lot of negative points and will not get good reception in the carrier community. So, pay attention on user experience and think like a customer care rep.
Comments»
no comments yet - be the first?