AT&T Wireless coming back? March 8, 2006Posted by Chetan in : Carriers, M&A, Uncategorized , trackback
One of the beneficiaries of the proposed AT&T/BellSouth merger will be Omnicom Group. Cingular spent over $500 million in rebranding from AT&T Wireless to Cingular Wireless. If the merger goes through, AT&T Wireless brand is likely to make a come back. Funny the way these acquisitions work.