Apple’s iCar Strategy

Apple’s iCar Strategy

Apple has really executed its iPod strategy very well. To lock-out competitors including Zune out of the market, they have now teamed up with the car manufacturers. Other car-based businesses (media centric) are also under threat (the likes of XM). A wireless iPOD becomes a connection to the world and there are host of apps that can be deployed (but Apple would need to open up the APIs to attract developers).

iPod and computer maker Apple Computer Inc. said Thursday it teamed up with Ford Motor Co., General Motors Corp. and Mazda Motor Corp. to make iPods compatible with 2007 model car stereo systems.

The company said that more than 70 percent of 2007 model U.S. automobiles will offer iPod integration.

Ford said that the 2007-models will have built-in auxiliary audio-input jacks for the iPod included in a variety of its cars, including the Explorer, Expedition, Mustang, and Mountaineer. It will also begin to offer its own stereo system, “Ford’s TripTunes,” which will allow drivers to recharge the iPod while listening to it, or to select music on the iPod using controls on the steering wheel