Smart move from Amp’D. Instead of dueling it out with the fellow MVNOs, try things in a market where things are less competitive.

Amp’d Mobile, a virtual mobile network operator that offers a youth-targeted, entertainment-focused phone service, announced on Friday that it has partnered with Canadian telco Telus to sell Amp’d-branded services in Canada. As part of the agreement, Vancouver-based Telus Ventures has made a $7.5 million equity investment in the company. Los Angeles-based Amp’d has deals to distribute mobile entertainment content from over 200 firms, including MTV and Universal Music Group, to its subscribers. The Canadian Amp’d service is expected to launch in early 2007.