Yesterday got a demo from a friend at Philips Research on amBX or “ambient experience”. Very impressive. The experience is immersive in nature whether you are watching a movie or playing a PC or console game. It is visual and tactile. It is Dolby for your eyes and sense of touch. It could potentially revolutionize how we watch movies at home or in theaters or play games. Imagine controlling the visual environment of your game opponent. If you are interested, let me know. More information at http://www.ambx.com