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We help clients foresee the complete picture |
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Chetan
Sharma Consulting is a management consulting and strategic
advisory firm focused on evolving
trends, emerging problems and opportunities, new business models
and technology advances that will take our mobile communications industry to the next
level. Our expertise is in developing
innovation-driven product and IP strategy.
We've helped companies like NTT DoCoMo, Disney, China
Mobile, KDDI, Sprint
Nextel, Sony, Qualcomm,
Microsoft, Intel, Samsung, KTF, SAP, Motorola, Comcast, AT&T Wireless,
Alcatel-Lucent, Hunter Douglas, Skype, HP, Merrill
Lynch, Bain, Virgin Mobile, ZTE, United Nations, American Express,
Ricoh, Juniper, and many others.
"Simply
put, working with Chetan provides us with a powerful
competitive advantage"
- Mobile
Company CEO
What can
we do for you?
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"Thank you for your guidance and participation in the Timberland
Mobility Conference. By all accounts the day was very successful,
and we accomplished our main goals of educating Timberland and
building excitement about Mobility. Your involvement was critical to
the day's success. Your help in setting the agenda and assigning
speakers to topics was invaluable. Your keynote presentation was
very informed and insightful. Your panel participation really added
to the day's dialog and learning."
Suja Chandrasekaran,
Global CIO, Timberland
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"In this book, Vern
Fotheringham and Chetan Sharma have done a
remarkable job in laying out every aspect of this
critically important and demanding topic. Read it
from cover to cover, enjoy it all, and be satisfied
in knowing what every modern planner, manager, and
educated citizen should know about the world’s
future."
Mark Anderson CEO, Strategic News Service and SNS
Project Inkwell
“This is as
comprehensive a book on Wireless Broadband as I have
seen. The authors of this book address the most
important issues facing the players in the wireless
ecosystem in great detail and provide a very
thoughtful analysis.”
Steve Elfman, President, Sprint Nextel
Download
Table of Contents,
Introduction,
Foreword (by Mark Anderson),
Chapter 1
Now Available at
Amazon.com, B&N, Amazon
Canada, Amazon
UK,
Amazon Germany, Amazon
France, Amazon
Japan,
John Wiley |

Dr. Venu Vasudevan
Sr. Director,
Motorola |
"Chetan’s
quick grasp of new technologies combined with his
breadth of knowledge on the ad industry was
instrumental in helping shape our research strategy
around some key emerging opportunities. We found his
combination of strategic thinking and focused
feedback to be valuable, and look forward to
re-engaging with him in the future"
- Dr. Mat Hans, Director and Dr. Venu Vasudevan, Sr.
Director, Motorola |

Larry Weber
Chairman of W2
Group |
"Chetan is recognized globally as a go-to guy in
wireless ... His latest book on Mobile Advertising
is a terrific read"
-
MarketEdge with
Larry Weber |

Mark Anderson
CEO, Strategic
News Service and SNS Project Inkwell |
"Chetan has assiduously applied
himself to wireless issues and provides a
world-class consultancy on these matters"
-
Strategic News
Service Newsletter |
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NV Subba Rao
President & CEO,
Tanla Mobile, Former COO, Bharti Airtel
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“ Working with
Chetan was a real pleasure. His insights on consumer
and the wireless ecosystem - spanning products,
applications, technology and myriad enterprises -
for the mobile advertising
category per se was truly revealing and
significantly compelling. No wonder Chetan
qualifies so well to be recognized as an authority
on the subject. I look forward for future
opportunities to engage with him again” |
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Mitul Shah
Senior Director,
UN Foundation |
"Chetan Sharma produced an exceptional publication
for us and as our publication and research needs
arise regarding mobile technology issues related to
the developing world, we would, without a doubt,
work with Chetan again.”
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Stephen Burke
SVP Marketing
MCN |
“Chetan’s ability to distill global
and regional trends into clear directions for his
audience is unmatched. Our work with Chetan, both as
an analyst and a speaker at key company events, has
always brought fresh insights to our work in mobile
search and advertising” |
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More Information
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Table of
Contents
Preface
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Foreword
(by Greg Stuart, former CEO, IAB)
Full TOC
Chapter 1:
A Brief History of Advertising
MobileAdvertisingBook.com
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Recent
Client Testimonials |
"Chetan is very knowledgeable about
the global wireless markets. His approach to help us develop a
long-term winning strategy was unique and efficient. He went beyond
just delivering a detailed report to proactively help us execute on
the recommended action steps."
Read KTF Case Study |

Dr. Terry
Ahn, VP
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"Your work on 4G was much
appreciated by DoCoMo R&D Management."
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Dr. Yasuhisa
Nakamura, SVP
 |
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"I hired
Chetan to do focused, wireless data-related market research
project after I read some of the top notch materials that he
makes publicly available. Chetan was able to draw upon a
wide range of primary and secondary sources to compile a
significant amount of hard-to-find information in a very
short period of time. His knowledge of the wireless data
market is extraordinarily deep and I'll continue to make use
of his services"
- Mark
Davis, Sr. Director, Venturi Wireless |
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Wireless Industry
Practice Spotlight -
Intellectual Property
and Litigation/Expert Witness |
| Chetan
Sharma Consulting has a successful track record in helping
companies navigate the complex IP and patents environment.
We have also served as an advisor to legal counsel to help
them decipher challenging wireless technology and business
issues in different types of legal disputes. Our credible
opinions and analysis is backed by the depth of our intimate
industry knowledge that helps us articulate complex concepts
and technology jargon in a simple manner to a range of
audience. We have been retained as an expert witness in
several matters including:
Learn
More |
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Wireless Industry
Practice Spotlight -
Mobile Advertising and
Mobile Search |
| We
have been working on mobile search and mobile advertising
before it started making the headlines. We have worked with
players across the value chain from carriers to content
providers to infrastructure providers to VCs.

Learn More |
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Clients and
Affiliations
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© 2001-2013 Chetan Sharma. All Rights Reserved.
Copying without permission is prohibited. |
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